DRUNKIN'
2024
App DesignUXMotion

DRUNKIN'

Social alcohol tracking — Strava for nights out

ROLE — Lead DesignerDURATION — 6 weeks
OVERVIEW

Drunkin' started as a personal experiment — what would Strava look like if your activity was a night out? The result is a social tracking app with session logging, a live feed of friends' activity, personal stats, and streak tracking. Built as a complete prototype in a single HTML file.

1
HTML File
3
Taps to Start
6
Weeks
THE PROBLEM

Most social apps ignore what people are actually doing on a night out. There was no way to log a session, see what friends were up to, or look back at patterns over time — without it feeling cold, clinical, or irresponsible.

Drunkin App Screens
THE APPROACH

The design challenge was dual: make it feel high-energy and social while never making reckless behavior look aspirational. Every screen needed to work one-handed, in low light, after a drink or two. Dark UI, large touch targets, and a 3-tap session start kept friction minimal.

KEY DECISIONS

SESSION TIMER IS AMBIENT, NOT ALARMING

→ Always visible but never the focal point. It informs, doesn't pressure.

THE FEED SHOWS WHAT, NOT HOW MUCH

→ Social presence without encouraging competition around volume.

STREAKS REWARD CONSISTENCY, NOT EXCESS

→ Gamification through regularity. The badge is for showing up, not overdoing it.